“Peace” was designed for daily wearing. This collection was the most popular one, simply because the retail price was very acceptable and had lots colours. Well, so far we know, if you would like to have a successful footwear business, you may try to offer two things: reasonable price and lots of beautiful colours. That might work! (“Peace” did work).
This is the design for the hardware attached to the shoes.
One of the main ideas behind “Peace” was to allow people to bring a pair of shoes with them, in case it rains or your high heels have given you tired feet. Therefore, I also made a few promotional campaigns for Full Creator.
Now then, let’s see how many colours we had.
This is the most exciting part of my job. I designed the shoes, logo, campaigns, and I selected the materials (decided colours).